Possible Uses Of Web3 For Businesses Not Using It Yet In 2025
Web3 technology, as of late 2025, is not commonly used yet by most
local and small businesses. These topics can range from:
Using cryptocurrency and altcoins
Token-gated communities
Metaverse environments
Augmented reality tied to actual locations in virtual worlds
DeFi
Web3 domains which can be used as easy-to-remember names
instead of long crypto wallet addresses
POAP NFTs to reward attendance at events
Decentralized social media
Much more
Use Cases In Which Local And Small Businesses Can
Utilize Web3 Technology Heading Into 2026
Let's start with some examples of basic-level web3 technology already
being used by these kinds of businesses. These typically are "bridges"
between existing use of technology to the new technology, such as using
these new platforms to supplement SEO & social media efforts:
Example of a local piano
bar using virtual worlds to boost SEO rankings in Google
This is just a basic use case for a piano bar located in
Houston Texas to help leverage real world memories, and real location
coordinates (physical addresses), to earn the right to get a quality
link for search engine "off-page" SEO efforts:
Example of how a local video production company can use web3: posting
on decentralized video-sharing websites
This local video production company
typically shares its video examples on YouTube and Facebook, with the
YouTube videos also being shared on LinkedIn. Since the content already
is delivered, it can gain a competitive edge where very few businesses
are posting - yet there is user base for the geographic area - on
decentralized video-sharing websites such as:
Dtube
3speak
Odysee
Others
Each allows for links in the video description area to the desired
website page + the production company's client's website. Most of those
are getting crawled and counted by the search engines as quality Tier 1
links for SEO.
Example of a driving school using a localized metaverse to help show
driving a car on the neighborhood's roads and highways
There now are Earth-based metaverse platforms which don't
require any headset or glasses/goggles. Some of those allow for a car
to be driven on representations of real roads and highways. This is
perfect for a local driving school which offers in-car lessons locally
all the way to a driving school which offers the statewide online approved driver
education courses.
This is one example of driving on real world roads in the
metaverse:
A local plumbing company can leave helpful maintenance tips with
virtual reality to deal with problems on customers' properties
Some local plumbing companies need to train their new
plumbers on problems encountered
in the plumbing company's
neighborhoods, such as older homes or homes built on unique
situations
(side of a mountain or duplexes). Such training requires some hands-on
help, thus reducing the other plumber's ability to be doing a job
elsewhere. This is where virtual reality (VR) training can come into
play with something like this:
A local heating and air company can use the metaverse to explain the
components of a HVAC unit
A similar situation can be used
for a local HVAC company as the plumbing company's example
above. The company also could get a branded company-focused web3 domain
to use for receiving crypto if customers want to pay that way and the
local state laws permit it.
A small business selling accessories for dogs nationwide can reward its
loyal customers or even create a branded building in the metaverse
where dog owners can talk with each other
If a small e-commerce company selling accessories for dogs wanted to reward its loyal
customers by giving them awareness or thanks for customer-generated
helpful tips, then the company could make a customer-specific "hall of
fame" or similar incentive-driven environment. Here is an example:
A creative design agency can post on decentralized social media and
complement its more robust Augmented Reality projects with smaller,
localized augmented reality as a follow-up
A reputable technology-focused creative design
agency can help its clients by complementing any AR projects
with secondary AR. Think of this as a "hub and spoke" model where the
primary hub is the main Augmented Reality content. However, the
"spokes" can be smaller AR content (image, 3D model, audio, video or
even just "hidden" text content) which then links to the major AR
content. This also can be used to "gamify" an environment such as a
historical site which now is just empty land; but each specific
latitude/longitude can contain AR content emphasizing historical
significance. From there, each can link to the primary "hub" AR
content. Here is one local news video clip showing a possible use case
of this:
A local CPA and tax planning
firm can help its clients accept crypto and earn new revenue by posting
on decentralized social media
A knowledgeable CPA and tax planning firm
can instruct its clients who wish to accept crypto on using web3
domains and/or other methods to accept crypto while also integrating
such transactions into the businesses' financial statements and
accounting software. While each business would have to account for
fluctuations in non-stablecoin cryptocurrency prices, at least these
businesses won't lose customers who wish to pay with such methods.
Additionally, if a client's business model requires posting on social
media - then the CPA firm can instruct the client on how to use
decentralized social media platforms. This is because those platforms
often reward early users with cryptocurrency rewards for posting; and
those posts often are getting crawled & counted by the search
engines for quality links to boost existing SEO rankings. Some even
help with getting favorable exposure in the AI platforms like ChatGPT,
Perplexity,Claude and others.
Controversial Local Businesses Also Could Benefit From Web3
At the time of this post, controversial local busineses - such as a local dispensary in New Mexico
or those in states where cannabis or CBD is legal to sell - have
not yet lost the right to sell at the local level. In the interm
window, these businesses can collect customer contact information and
invite them to dedicated metaverse environments for niche-focused
music, concerts, a "virtual bar", and more such as this:
All of these are just basic-level things which hopefully will be done
soon by these kinds of companies in early 2026. That way, each can grow
its respective business and offer its customers or clients helpful
value beyond what most companies believe AI can deliver. These other
technologies may help each business gain market share and grow its
respective profitability if done with forethought and smart application.